System Engineering and Productivity

System Engineering and Productivity

The Impact of Social Networks in Promoting the Innovation Under Study (Nanotechnology)

Document Type : Research Paper

Authors
Zeynab Tabiji 1
Zahra Razmi 2
Seyyed Habibolah Tabatabaeian 3
1 Corresponding author: M.Sc., Department of Management, Faculty of Social and Economic Sciences, Alzahra University, Tehran, Iran
2 Associate Professor, Department of Management, Faculty of Social and Economic Sciences, Alzahra University, Tehran, Iran
3 Associate Professor, Department of Technology Management and Entrepreneurship, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran, Iran
10.22034/sep.2022.243418
Abstract
Virtual social networks have created a new ecosystem for today's organizations, companies, and businesses, and even individuals, by providing an extensive network communication environment with uncertain boundaries. In recent years, a number of social networks have emerged that provide researchers with the possibility of building specialized networks; therefore, the unique role of social networks as a platform for sharing knowledge, innovation, and technology is inevitable. The purpose of this research is to examine the impact of social network functions on the components of innovation promotion. The basic theory of this research is Rogers's innovation promotion theory, on which the functions of social networks are measured. The research method is a survey in which an electronic questionnaire was designed and distributed among nano researchers and Linkedin social network activists. The research findings indicate that five functions of social networks (media literacy, social relationships, personal well-being, personal identity, and sense of belonging) are influential on the components of innovation promotion.
Keywords
Social networks
Social media
Promoting innovation
Rogers' innovation theory
Nanotechnology

Copyright ©, Zeynab Tabiji, Zahra Razmi, Seyyed Habibolah Tabatabaeian

 

License

This article is released under the Creative Commons Attribution (CC BY 4.0) license. Anyone is free to copy, share, translate, and adapt this article for any purpose, whether commercial or non-commercial, as long as proper citation is given to the authors and original publication.

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System Engineering and Productivity
Volume 2, Issue 3 - Serial Number 4
Serial No. 4, Autumn Quarterly
Autumn 2022
Pages 97-112

  • Receive Date 06 September 2022
  • Revise Date 05 October 2022
  • Accept Date 09 October 2022
  • First Publish Date 09 October 2022
  • Publish Date 22 November 2022