System Engineering and Productivity

System Engineering and Productivity

The Impact of Enterprise Social Media on the Productivity of Employees, Considering the Mediating Role of Self-efficacy and the Moderating Role of Workplace Incivility

Articles in Press

Document Type : Research Paper

Authors
Samad Rahimiaghdam 1
Samira Joudi 2
Fatemeh Javidan Mehr 3
Mahmood Ebrahimpouraghdam 3
1 Corresponding author: Associate Professor, Department of Management, Faculty of Economics and Management, University of Tabriz, Tabriz, Iran
2 Assistant Professor, Department of Management, Faculty of Economics and Management, University of Tabriz, Tabriz, Iran
3 M.Sc., Department of Management, Faculty of Economics and Management, University of Tabriz, Tabriz, Iran
10.22034/sep.2026.2082738.1455
Abstract
This study investigates the impact of enterprise social media use on employee productivity, considering the mediating role of self-efficacy and the moderating role of workplace incivility in Hamkaran System, Shatel, and Fanavaran Sepahan Mahan (knowledge-based company). This study is applied in terms of purpose and is classified as descriptive-correlational research in terms of methodology. The statistical population consisted of 565 employees from the three mentioned companies. The sampling design was implemented as a multi-stage sampling method (purposive – purposive – simple random). To determine the sample size, the sample was initially estimated at 229 using Cochran's formula, ultimately resulting in the collection of 210 valid and analyzable questionnaires (effective response rate of 92%). Data were gathered using standard questionnaires comprising 35 items and were analyzed using structural equation modeling with the partial least squares approach via SmartPLS and SPSS software. The results of hypothesis testing showed that the use of enterprise social media has a positive and significant impact on employee productivity as well as on self-efficacy. Furthermore, self-efficacy has a positive and significant effect on employee productivity. Examining the indirect effect using the bootstrap method revealed that enterprise social media has a positive and significant impact on productivity through the mediating role of self-efficacy, with the type of mediation being partial. According to the findings of this study, workplace incivility does not moderate the relationship between enterprise social media and productivity, and the minuscule effect size confirms the absence of moderation in this relationship. Based on the obtained results, business leaders can enhance self-efficacy and consequently increase employee productivity by implementing and utilizing enterprise social media within their organizations, thereby maintaining their competitive advantage over rivals in today's dynamic and competitive environment.

Highlights

  • Improving the productivity of organization's employees.
  • Using Enterprise social media.
  • Considering employee self-efficacy
  • Paying attention to the workplace incivility

Keywords
Competitive Advantage
Enterprise Social Media
Employee Productivity
Self-Efficacy
Workplace Incivility
Subjects

Copyright © Samad Rahimiaghdam, Samira Joudi, Fatemeh Javidan Mehr, Mahmood Ebrahimpouraghdam

 

License

This article is released under the Creative Commons Attribution (CC BY 4.0) license. Anyone is free to copy, share, translate, and adapt this article for any purpose, whether commercial or non-commercial, as long as proper citation is given to the authors and original publication.

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System Engineering and Productivity

Articles in Press, Accepted Manuscript
Available Online from 21 April 2026

  • Receive Date 01 January 2026
  • Revise Date 26 February 2026
  • Accept Date 19 April 2026
  • First Publish Date 21 April 2026
  • Publish Date 21 April 2026