Document Type : Research Paper
Authors
1
Corresponding author: Assistant Professor, Department of Industrial Management and Entrepreneurship, Shahed University, Tehran, Iran
2
Professor, Department of Industrial Management, College of Management, University of Tehran, Tehran, Iran
Abstract
The rapid recognition and acceptance of the sharing economy in the contemporary world, stemming from the development of smart platforms across various industries aimed at improving the quality of life for people worldwide, has driven businesses toward developing and utilizing sharing business models. The present research seeks to provide a new, practical, and simple method to assist businesses in selecting a sharing business model. This research is applied in terms of objective, quantitative in terms of method, and pragmatic in terms of research philosophy. To this end, after conducting library studies and reviewing multi-criteria decision-making methods and previous business model selection approaches, the identification of indicators for selecting a business model prior to implementation—as the indicators of the proposed method—and subsequently the development of a novel method for selection based on multi-criteria decision-making approaches and researchers' innovations tailored to the conditions of the business model selection problem, have been addressed. The findings demonstrate the development of a multi-criteria method for selecting a sharing business model prior to implementation, based on 8 indicators: value creation, complete value proposition, appropriate market size, access to potential customers, willingness to exert effort, cost-effective expenses, superiority over competitors, and existence of entry barriers, along with a novel scoring multi-criteria decision-making method known as evaluation based on distance from the ideal solution, developed by the researchers. Finally, the proposed method has been applied for evaluating and selecting a sharing business model in an Iranian sharing business active in one of the innovation centers for this purpose.
Highlights
- The ability to develop and select a business model is a vital skill for managers and business owners that requires assistance.
- The Abadis method is a multi-criteria decision-making method tailored to the business model selection problem and has 11 steps.
Keywords
Subjects
Copyright © Mohsen Ahmadvand, Ezzatollah Asgharizadeh
License
This article is released under the Creative Commons Attribution (CC BY 4.0) license. Anyone is free to copy, share, translate, and adapt this article for any purpose, whether commercial or non-commercial, as long as proper citation is given to the authors and original publication.