Abdelmoety, Z. H., Aboul-Dahab, S., & Agag, G. (2022). A cross cultural investigation of retailers commitment to CSR and customer citizenship behaviour: The role of ethical standard and value relevance
. Journal of Retailing and Consumer Services, 64, 102796.
DOI: https://doi.org/10.1016/j.jretconser.2021.102796.
Ailawadi, K. L., & Keller, K. L. (2004). Understanding retail branding: conceptual insights and research priorities.
Journal of retailing, 80(4), 331-342.
DOI: https://doi.org/10.1016/j.jretai.2004.10.008.
Arabbaygi, S. H. (2010). The Influence of Fastfood Brand Promotional Activities on Customer Satisfaction and Loyalty, Imam Reza International Master's Thesis (In Persian).
Bazghandi, M. (2018). The Relationship Between Consumer Involvement and Consumer Knowledge on Product Choice (Case Study of Retail Customers in Gonbad-Kavoos City), Master’s Thesis, East Golestan Institute of Higher Education (In Persian).
Belén del Río, A., Vazquez, R., & Iglesias, V. (2001). The effects of brand associations on consumer response.
Journal of Consumer Marketing, 18(5), 410-425.
DOI: https://doi.org/10.1108/07363760110398808.
Cassidy, T., Chang, E., & Zheng, Y. (2016). What consumers believe: The effects of initial and subsequent service experiences on consumer sentiment and willingness to pay?
Journal of Services Marketing, 30(1), 115-127.
DOI: https://doi.org/10.1108/JSM-02-2014-0077.
Chi, C. G. Q., Pan, L., & Del Chiappa, G. (2018). Examining destination personality: Its antecedents and outcomes.
Journal of Destination Marketing & Management, 9, 149-159.
DOI: https://doi.org/10.1016/j.jdmm.2018.01.001.
Dadrasmoghadam, A., Ghorbani, M., Karbasi, A., & Ohansal, M. (2018). The Impact of Brand Diversity on Demand and Welfare of Cheese Consumers of Kaleh and Pegah Companies (Case Study: Mashhad County). A
gricultural Economics and Development, 26(2), 31-49.
DOI: https://doi.org/10.30490/aead.2018.73546.
De Gelder, B. (2006), "Towards the Neurobiology of Emotional Body Language Nature", Review Neurouscience, (Retrived from Psycinfo Data Base), 7,(3), 242-249.
DOI: https://doi.org/10.1038/nrn1872.
Ebrahimi, A., Khalifa. M., Samizadeh, M. (2012), Investigating the Effect of Psychological Processes of Brand Identity and Brand Personality on Brand Loyalty, Business Management Perspective, 12, 189-208 (In Persian).
Fan, X., Chai, Z., Deng, N., & Dong, X. (2020). Adoption of augmented reality in online retailing and consumers’ product attitude: A cognitive perspective.
Journal of Retailing and Consumer Services, 53, 101986.
DOI: https://doi.org/10.1016/j.jretconser.2019.101986.
Faryadars, M. and Abbaspourasfaden, Q. (2017). Investigating the effect of gender, consumer involvement and source endorsement fit on brand recall, Second International Conference on Management and Accounting, Tehran, Salehan Institute of Higher Education (In Persian).
Feng, R., Ma, W., Liu, R., Zhang, M., Zheng, Z., Qing, T., ... & Qian, C. (2019). How preferred brands relate to the self: the effect of brand preference, product involvement, and information valence on brand-related memory.
Frontiers in Psychology, 10, 783.
DOI: https://doi.org/10.3389/fpsyg.2019.00783.
Güngör, A. S. (2020). Did you read the news before playing the advergame? The effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames.
International Journal of Internet Marketing and Advertising, 14(2), 113-134.
DOI: https://doi.org/10.1504/IJIMA.2020.107657.
Hafeznia, M. (2006), Introduction to Research Methodology in the Humanities; Samat Publications, Tehran, Iran (In Persian).
Harari, T. & Hornic, J. (2010). Factor influencing product involvement among young consumer
, Journal of Consumer Marketing, 27 (6), pp. 499-506.
DOI: https://doi.org/10.1108/07363761011078235.
Harris, L. C., & Goode, M. M. (2004). The four levels of loyalty and the pivotal role of trust: a study of online service dynamics.
Journal Of Retailing, 80(2), 139-158.
DOI: https://doi.org/10.1016/j.jretai.2004.04.002.
Heydarzadeh, K. and Norouzi, A. (2010), A study of the mental complexity of shopping on the recognition of utilitarian products and hedonic products in the consumer purchase decision-making process, Management Research, 87, 39-56 (In Persian).
Heydarzadeh, K. and Taghipourian, M. J. (2012), Typology of Consumer Involvement and Its Measurement Models, Business Studies, 53, 14-25 (In Persian).
Hong, I.B. & H. Cho (2011). "The Impact of Consumer Trust on Attitudinal Loyalty and Purchese Intentions In B. C. E-market Place: Intermediary Trust vs. Seller Trust", International
Journal of Information Management, 37, 469-472.
DOI: https://doi.org/10.1016/j.ijinfomgt.2011.02.001.
Huang, R., & Ha, S. (2021). The role of need for cognition in consumers' mental imagery: a study of retail brand's Instagram.
International Journal of Retail & Distribution Management, 49(2), 242-262.
DOI: https://doi.org/10.1108/IJRDM-04-2020-0146.
Hung, Ming-Hui (2006), Flow, Enduring and Situational Involvement in the Web Environment: Atripartite Second- or- Der Examination,
Psychology & Marketing, 23( 5), 384-411.
DOI: https://doi.org/10.1002/mar.20118.
Idrovo Arguello, M. A., Monferrer Tirado, D., & Estrada, M. (2019). Service quality in a post-crisis context: emotional effects and behaviours.
DOI: https://doi.org/10.1108/IJBM-02-2019-0045.
Jeyapaul, P. P., & Nivetha, R. (2023). Retailers’ perspective on customer opinion towards branded nursing bottles.
DOI: http://dx.doi.org/10.21917/ijms.2023.0256.
Karimi Alavijeh, M., Gholipour Hosseinabad, F., Emraei, H., (2015), Involvement and its effect on brand selection by consumers, 56, 65-82 (In Persian).
Kumar, J., & Nayak, J. K. (2019). Consumer psychological motivations to customer brand engagement: a case of brand community
. Journal of Consumer Marketing, 36(1), 168-177.
DOI: http://dx.doi.org/10.1108/JCM-01-2018-2519.
Lakshmi, P. (2011). Purchasing involvement: A potential mediator of buyer behavior, Economic Sciences Series, 2 (3), pp. 23-37.
Michaelidou, Nina & Sally Dubb (2006), "Product Involvement: an Applied in Cloting",
Journal of Consumer Behavior , Vol. 5, No. 5 , PP. 442-453.
DOI: https://doi.org/10.22054/tms.2017.15230.1429.
Mojaverian, S. M., Amirnejad, H., & Kaliji, S. A. (2020). Investigating the consumers' preference and behavior for dairy products based on the nested structure in Sari, Iran.
Journal of Agricultural Economics Researches, 12(4), 123-144.
DOR: https://dorl.net/dor/20.1001.1.20086407.1399.12.48.6.2.
Mousavi, S. N., Saedi, A. (2021). Investigating Brand's Social Power Base Effects on Purchase Behavior: Mediating Role of Consumer's Product Cognitive Engagement Level.
Management Research in Iran, 21(3), 217-241.
DOR: https://dorl.net/dor/20.1001.1.2322200.1396.21.3.10.6.
Sarmad, Z. Bazargan, A. and Hejazi, A. (2011), Research Methodology in Behavioral Sciences, Agah Publishing, Tehran, Iran (In Persian).
Saunders, M., Lewis, P., & Thornhill, A. (2009). Research methods for business students. Fifth edition. Harlow: Pearson Education.
Shojaei, N., Heydarzadeh, K., Rousta, A. (2017), An Introduction to Mental Engagement and Customer Attitude Towards Brands with an Advertising Approach, Applied Research in Management and Accounting, 8, 1-12 (In Persian).
Shouli, R. (2007). “Exploring the decision-making process of men’s branded under wear consumer”,Master dissertation, North Carolina State University.
Snieder R. & Larner, K. (2009). The Art of Being a Scientist: A Guide for Graduate Students and their Mentors, Cambridge: Cambridg University Press.
Sukhu, A., Seo, S., Scharff, R., & Kidwell, B. (2018). Emotional intelligence in transcendent customer experiences.
Journal of Consumer Marketing, 35(7), 709-720.
DOI: https://doi.org/10.1108/JCM-06-2017-2242.
