انتخاب مدل کسب‌وکار اشتراکی با استفاده از روش جدید ارزیابی مبتنی بر فاصله از راه‌حل ایده‌آل (آبادیس)

احمدوند, محسن; اصغری زاده, عزت اله

doi:10.22034/sep.2025.2068591.1378

انتخاب مدل کسب‌وکار اشتراکی با استفاده از روش جدید ارزیابی مبتنی بر فاصله از راه‌حل ایده‌آل (آبادیس)

مقالات آماده انتشار

نوع مقاله : پژوهشی

نویسندگان

محسن احمدوند ¹

عزت اله اصغری زاده ²

¹ نویسنده مسئول: استادیار، گروه مدیریت صنعتی و کارآفرینی، دانشگاه شاهد، تهران، ایران

² استاد، گروه مدیریت صنعتی، دانشکدگان مدیریت، دانشگاه تهران، تهران، ایران

10.22034/sep.2025.2068591.1378

چکیده

سرعت شناخته‌شدن و اقبال به اقتصاد اشتراکی در دنیای کنونی حاصل از توسعه سکوهای هوشمند در صنایع مختلف در راستای بهبود کیفیت زندگی جهانیان، کسب‌وکارها را به توسعه و بهره‌گیری مدل‌های کسب‌وکار اشتراکی سوق داده است. پژوهش حاضر به دنبال ارائه یک روش جدید، کاربردی و ساده به‌منظور دستیاری کسب‌وکارها در انتخاب مدل کسب‌وکار اشتراکی است. این پژوهش یک پژوهش کاربردی از منظر هدف، کمی از نگاه روش و پراگماتیسم از نگاه فلسفه پژوهش است. بدین منظور پس از انجام مطالعات کتاب‌خانه‌ای و مرور روش‌های تصمیم‌گیری چندشاخصه و انتخاب مدل کسب‌وکار پیشین به شناسایی شاخص‌های انتخاب مدل کسب‌وکار پیش از اجرا به‌عنوان شاخص‌های روش پیشنهادی و سپس توسعه روشی نوین برای انتخاب مبتنی بر روش‌های تصمیم‌گیری چند شاخصه و نوآوری پژوهش‌گران متناسب با شرایط مسئله انتخاب مدل کسب‌وکار پرداخته‌شده است. یافته‌ها نشان‌‌دهنده توسعه روشی چندشاخصه برای انتخاب مدل کسب‌وکار اشتراکی پیش از اجرا مبتنی بر ۸ شاخص ایجاد ارزش، ارزش پیشنهادی کامل، اندازه بازار مناسب، دسترسی به مشتریان بالقوه، تمایل به تلاش، هزینه‌های مقرون‌به‌صرفه، برتری نسبت به رقبا و وجود موانع ورود و روش تصمیم‌گیری چندشاخصه امتیازی نوین موسوم به ارزیابی مبتنی بر فاصله از راه‌حل ایده‌آل توسعه داده شده توسط پژوهش‌گران است. در پایان روش پیشنهادی برای ارزیابی و انتخاب مدل کسب‌وکار اشتراکی در یک کسب‌وکار اشتراکی ایرانی فعال در یکی از مراکز نوآوری بدین منظور مورداستفاده قرار گرفته شده است.

تازه های تحقیق

توانایی توسعه و انتخاب مدل کسب‌وکار، یک توانایی حیاتی برای مدیران و صاحبان کسب‌وکار است که نیاز به همیاری دارد.
روش آبادیس یک روش تصمیم‌گیری چندشاخصه امتیازی متناسب با مسئله انتخاب مدل کسب و کار و دارای ۱۱ مرحله است.

کلیدواژه‌ها

مدل کسب‌وکار

اقتصاد اشتراکی

انتخاب

تصمیم‌گیری چندشاخصه

آبادیس

موضوعات

مدیریت

عنوان مقاله English

Sharing Business Model Selection using a New Method of Assessment Based on Distance from the Ideal Solution (ABADIS)

نویسندگان English

Mohsen Ahmadvand ¹

Ezzatollah Asgharizadeh ²

¹ Corresponding author: Assistant Professor, Department of Industrial Management and Entrepreneurship, Shahed University, Tehran, Iran

² Professor, Department of Industrial Management, College of Management, University of Tehran, Tehran, Iran

چکیده English

The rapid recognition and acceptance of the sharing economy in the contemporary world, stemming from the development of smart platforms across various industries aimed at improving the quality of life for people worldwide, has driven businesses toward developing and utilizing sharing business models. The present research seeks to provide a new, practical, and simple method to assist businesses in selecting a sharing business model. This research is applied in terms of objective, quantitative in terms of method, and pragmatic in terms of research philosophy. To this end, after conducting library studies and reviewing multi-criteria decision-making methods and previous business model selection approaches, the identification of indicators for selecting a business model prior to implementation—as the indicators of the proposed method—and subsequently the development of a novel method for selection based on multi-criteria decision-making approaches and researchers' innovations tailored to the conditions of the business model selection problem, have been addressed. The findings demonstrate the development of a multi-criteria method for selecting a sharing business model prior to implementation, based on 8 indicators: value creation, complete value proposition, appropriate market size, access to potential customers, willingness to exert effort, cost-effective expenses, superiority over competitors, and existence of entry barriers, along with a novel scoring multi-criteria decision-making method known as evaluation based on distance from the ideal solution, developed by the researchers. Finally, the proposed method has been applied for evaluating and selecting a sharing business model in an Iranian sharing business active in one of the innovation centers for this purpose.

کلیدواژه‌ها English

Business Model

Sharing Economy

Selection

MADM

ABADIS

Copyright © Mohsen Ahmadvand, Ezzatollah Asgharizadeh

License

This article is released under the Creative Commons Attribution (CC BY 4.0) license. Anyone is free to copy, share, translate, and adapt this article for any purpose, whether commercial or non-commercial, as long as proper citation is given to the authors and original publication.

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